Privacy Policy

Positively Dogs is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, make an enquiry, book a service or work with Jenny Baxter.

We process personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Positively Dogs is responsible for deciding how and why personal information is used in connection with its services.

Contact details

Positively Dogs
Jenny Baxter
Email: jenny@positivelydogs.co.uk
Website: www.positivelydogs.co.uk

For questions about your personal information or this policy, please contact Jenny using the email address above.

Depending on how you interact with Positively Dogs, we may collect:

Personal and contact information

• Your name, email address and telephone number.
• Your address or the location where a consultation will take place.
• Information about other household members where relevant to your dog's behaviour or training.

Information about your dog

• Name, age, breed and relevant background.
• Behavioural history and training experience.
• Health information, medication and veterinary details.
• Details of previous incidents or safety concerns.
• Information supplied through enquiries and questionnaires.

Consultation and training records

• Appointment and service details.
• Consultation notes, reports and recommendations.
• Training plans and follow-up communications.
• Photographs or videos supplied for assessment or training purposes.
• Veterinary referral forms and related correspondence.

Payment information

• Services purchased and amounts paid.
• Payment status, transaction references and relevant billing information.

Payments are processed through a secure third-party payment provider. Positively Dogs does not need to store your full payment card details.

Website and communications information

• Information submitted through website forms.
• Emails and other correspondence.
• Technical information needed for website security and operation.
• Website usage information where analytics technologies are enabled.

We use personal information to:

• Respond to enquiries and communicate with prospective clients.
• Assess the suitability of our services.
• Arrange discovery calls, consultations and training appointments.
• Provide professional dog training and behaviour advice.
• Review questionnaires and veterinary information.
• Prepare reports, recommendations and training resources.
• Maintain accurate client and dog records.
• Process payments and maintain financial records.
• Send service-related confirmations, reminders and follow-up communications.
• Meet legal, accounting, insurance and regulatory obligations.
• Protect the safety and welfare of clients, dogs and other people.
• Maintain the security and reliability of our website and client management system.

We do not sell your personal information.

Under UK GDPR, we must have a lawful basis for processing personal information.

Depending on the circumstances, we rely on:

Contract

Where processing is necessary to provide a service you have requested or to take steps before entering into a contract.

For example, arranging consultations, managing bookings and maintaining service records.

Legitimate interests

Where processing is reasonably necessary for operating and protecting the business, provided those interests are not overridden by your rights.

This may include responding to enquiries, maintaining relevant client histories, improving administrative processes and managing safety concerns.

Legal obligations

Where information must be retained or processed to comply with applicable legal requirements, including accounting and tax obligations.

Consent

Where consent is required for a particular activity, such as certain optional communications, photographs used for promotional purposes or non-essential website technologies.

Where we rely on consent, you may withdraw it at any time.

Some information provided in relation to a dog may also contain personal information about other individuals. Where applicable, we will handle that information in accordance with data protection law.

For some behaviour consultations, we may request information from your veterinary practice.

This helps Jenny understand whether medical conditions, pain or other health concerns may be relevant to your dog's behaviour.

Where a veterinary referral is required, you may be asked to forward a referral form to your veterinary practice.

The completed form may then be returned directly to Positively Dogs.

Veterinary information will be used for relevant assessment, safety and professional advice.

Where appropriate and legally permitted, Jenny may communicate with your veterinary practice about behaviour-related findings, recommendations or concerns.

We will only request or share information that is relevant to the purpose.

Where veterinary records contain personal information about identifiable people, that information will be handled in accordance with applicable data protection requirements.

Positively Dogs uses digital systems to manage enquiries, client records, appointments, documents and payments.

These systems include, where applicable:

• Vercel — website and application hosting.
• Supabase — database, authentication and secure document storage.
• Stripe — online payment processing.
• Resend — service-related email delivery.
• Microsoft 365 — business email and correspondence.

We take reasonable technical and organisational measures to protect information against unauthorised access, loss, misuse or disclosure.

These measures include appropriate access controls, authentication, secure connections and restrictions on access to client records.

No online system can guarantee absolute security, but we aim to use reputable service providers and appropriate safeguards.

We may share personal information where reasonably necessary with:

• Veterinary professionals involved in your dog's care or assessment.
• Technology providers supporting our website, client management system, communications and payments.
• Professional advisers, insurers or relevant authorities where necessary.
• Other parties where disclosure is required by law.

Service providers are expected to handle information securely and in accordance with applicable data protection requirements.

We do not share client information with unrelated third parties for their own marketing purposes.

Some of our technology providers may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or other applicable safeguard is in place.

This may include UK adequacy regulations or approved contractual safeguards.

Further information about relevant safeguards can be requested using the contact details in this policy.

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including relevant legal, accounting, insurance and professional requirements.

Our general retention approach is:

Client and dog records

Normally retained for six years following the last service provided, unless a longer period is reasonably necessary because of an ongoing matter, legal requirement, complaint or potential claim.

Unsuccessful enquiries

Normally deleted or anonymised within 12 months of the last meaningful contact, unless there is a legitimate reason to retain them longer.

Veterinary referral information

Normally retained as part of the relevant client and dog record, subject to the same retention period and any applicable additional requirements.

Financial and transaction records

Retained for the period required by applicable tax, accounting and legal obligations.

Routine correspondence

Retained for as long as necessary for service administration, record keeping and any relevant legal or professional purpose.

At the end of the applicable retention period, information will be securely deleted or anonymised where reasonably practicable.

Under UK data protection law, you may have the right to:

• Request access to personal information held about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your information in certain circumstances.
• Request restriction of processing.
• Object to certain uses of your information.
• Request transfer of information where the right to data portability applies.
• Withdraw consent where processing relies on consent.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact jenny@positivelydogs.co.uk.

We will respond within the time limits required by data protection law.

Photographs or videos may be provided by clients or recorded during consultations and training where appropriate.

These may be used for assessment, training records, progress monitoring or professional advice.

We will not use identifiable client photographs, videos or testimonials for public marketing without an appropriate lawful basis, including consent where required.

Permission for public promotional use will be requested separately where appropriate.

Our website may use essential cookies or similar technologies required for security, authentication and normal operation.

Where non-essential analytics or other tracking technologies are used, we will provide appropriate information and obtain consent where required by law.

You can manage relevant cookie preferences through any controls provided on the website or through your browser settings.

Our services are arranged primarily with adult dog owners or responsible adults.

Information about children or other household members may occasionally be relevant to a dog's behaviour assessment.

We aim to collect only the information reasonably necessary for the consultation and to handle it with appropriate care.

Positively Dogs does not ordinarily make decisions about clients solely through automated processing that produce legal or similarly significant effects.

Service recommendations and professional assessments are reviewed and managed by Jenny Baxter.

If you have any questions or concerns about how your information is handled, please contact:

Jenny Baxter
Positively Dogs
jenny@positivelydogs.co.uk

We will aim to investigate and resolve concerns promptly.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: www.ico.org.uk

We may update this Privacy Policy to reflect changes in our services, technology or legal requirements.

The current version will be published on our website.

Where significant changes affect how personal information is used, we will take appropriate steps to inform affected individuals where required.

Positively Dogs — Jenny Baxter
Email: jenny@positivelydogs.co.uk

Privacy Policy Version 1.0 — October 2026

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